00349pam a2200121 a 4500020000500000041000500005082001500010100002200025245012200047250001000169260003100179300001700210 c h a658.5bSEN aSubroto Sengupta. aBrand Positioning Stategies for Comp. AdvantagebBrand Positioning Stategies for Comp. AdvantagehTextual Documents a2006. a-bTata Mc. Graw Hill book a297:bpaper.