00307pam a2200109 a 4500020000500000041000500005100004400010245007200054250001000126260004400136300001700180  c  h  aRajeev Batra / J. G. Myers D. A. Aaker.  aAdvertising Management bAdvertising Management hTextual Documents  a2004.  aNew DelhibPrentice Hall Book New Delhi  a754:bpaper.