00289pam a2200109 a 4500020000500000041000500005082001500010100001900025245007300044260004500117300001700162  c  h  a658.8bHAL  aJohn Hallward.  aGimme - The  Human Nature of Successful MarketinghTextual Documents  aAmericabJohn Wisely and sons Inc.c2007  a215:bpaper.