00277pam a2200109 a 4500020000500000041000500005082001800010100002000028245005700048260004500105300001700150  c  h  a338.4764bSRI  aAlam Srinivas .  aIndian Consumer one Billion MythshTextual Documents  aAmericabJohn Wisely and sons Inc.c2008  a216:bpaper.