00294pam a2200109 a 4500020000500000041000500005082001800010100002400028245006700052260004800119300001700167 c h a658.827bCROP aP.S. Gopalkrishnan. aBrand Alliances New Models of Networking hTextual Documents a[s.l]:bThe Ictai University Press ,c2007. a195:bpaper.