BATRA R. <br/><br/>
ADVERTISING MANAGEMENT  Textual Documents  
BATRA R. 
 - New Delhi  Prentice hall 
 - 754 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Index Terms: </label>Marketing 
<br/><br/><label>Dewey Class. No.: </label>659.1