MICHAELI A. BERRY, GORDON S. LINOFF <br/><br/>
DATA MINING TECHNIQUES FOR MARKETING, SALES AND CUSTOMER RELATIONSHIP MANAGEMENT 

 - 2006 
 - NEW DELHI  DREAMTECH PRESS  2006 
 - 643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DATA MINING & WAREHOUSING