AAKER D A <br/><br/>
MANAGING BRAND EQUITY - CAPITALIZING ON THE VALUE OF A BRAND NAME 

 - 1 
 -  THE FREE PRESS NEW YORK 
 - 299 
<br/><br/> Hard Board 
<br/><br/> Reference Copy 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management