00245nam a2200109Ia 4500100001800000250001700018942000700035245002400042260003400066082001600100999001900116  aVS. Ramaswamy  a2010 4th Ed.  cBK  aMarketing Managemne  aMacmillan Pub. Ltd. New Delhi  a658.08bRAM  c424152d424152