TY  - BOOK
AU  - "AITCHISON J.,"
TI  - CUTTING EDGE ADVERTISING
SN  - 0-13-012897-X
U1  - 659.1 AIT. 
PY  - 1999///
CY  - SINGAPORE
PB  - PRENTICE HALL
KW  - "MANAGEMENT,ADVERTISING AND PUBLIC,RELATIONS,ADVERTISING"
ER  -