TY  - BOOK
AU  - "LINTON LAN,"
TI  - DATABASE MARKETING:KNOW WHAT YOUR CUSTOMER WANTS
SN  - 0333-93155-6
U1  - 658.834 LIN. 
PY  - 1998///
CY  - DELHI
PB  - MACMILLAN INDIA LTD.
KW  - "MANAGEMENT,MARKETING MANAGEMENT,CUSTOMER RESEARCH"
ER  -