TY  - BOOK
AU  - "BURNETT KEN.,"
TI  - HANDBOOK OF KEY CUSTOMER RELATIONSHIP MANAGEMENT
SN  - 81-7808-440-6
U1  - 658.8343. BUR. 
PY  - 2001///
CY  - DELHI
PB  - PEARSON EDUCATION ASIA
KW  - "MANAGEMENT,MARKET RESEARCH,CUSTOMER MANAGEMENT,CUSTOMER RELATIONSHIP"
ER  -