TY  - BOOK
AU  - "RIES AL.,"
TI  - POSITIONING: THE BATTLE FOR YOUR MIND
SN  - 0-07-053375-X
U1  - 659.1 RIE. 
PY  - 2003///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL PUBLISHING COMPANY
KW  - "ADVERTISING & PUBLICE RELATIONS,ADVERTISING"
ER  -