TY  - BOOK
AU  - Paich, M.
TI  - Pharmaceutical Product Strategy: Using Dynamic Modelling for Effective Brand Planning
SN  - 9780849327292
U1  - 615.191 
PY  - 2005///
CY  - New York
PB  - CRC Press
KW  - Pharmaceutics(Manufacture & Preparation)
ER  -