SHIMP (Terence A.) <br/><br/>
Advertising and Promotion: An IMC Approach  Textual Document 

 - 4th Rep. 
 -  Cengage Learning India Pvt. Ltd New Delhi  2011 
 - 650 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>659.1