00318pam a2200109 a 4500020000500000041000500005082001000010100005700020245007500077260004300152300001300195  c  h  a659.1  aJUGENHEIMER (Donald W.)/ BRADLEY (Samuel D.)eauthor  aAdvertising Management and Public Relations ResearchhTextual Document  bPrentice Hall of India New Delhic2010  avii, 327