KELLEY (Larry)/ JUGENHEIMER (D.) <br/><br/>
Advertising Media Planning: A Brand Management Approach  Textual Document 

 -  Prentice Hall of India New Delhi  2005 
 - 144 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>659.1