00529pam a2200145 a 4500020000500000041000500005082001000010100004500020245007800065260004300143300000800186930000800194999001900202952016200221  c  h  a659.1  aKELLEY (Larry)/ JUGENHEIMER (D.)eauthor  aAdvertising Media Planning: A Brand Management ApproachhTextual Document  bPrentice Hall of India New Delhic2007  a144  a436  c819650d819650  001040708GeneralaIMDbIMDd2008-10-13eJaico Book Distributors and Publicationg86.25l0o659.1 pIMD-26PB0012313r2023-08-17 00:00:00t1w2023-08-17yBK