SENGUPTA (Subroto) <br/><br/>
Brand Positioning Strategies for Competitive Advantage  Textual Document 

 - 3rd  
 -  Tata McGraw-Hil Publication Company Limited . Delhi  1993 
 - XIX ,299 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>659.1