00265pam a2200109 a 4500020000500000041000500005082001400010100002800024245005500052260004000107300000800147  c  h  a658.8` 27  aPATI (Debashis)eauthor  aBranding Concepts and PracticesshTextual Document  bMacMillan India Ltd New Delhic2004  a212