00305pam a2200121 a 4500020000500000041000500005082001400010100002900024245005100053250000900104260005800113300001200171 c h a658.834 2 aTONGREN (Hale N)eauthor aCases in Consumer Behavior hTextual Document a2nd  bPHI Learning Private Limited New Delhi, London,c1992 axi, 257