00266pam a2200097 a 4500020000500000041000500005082001000010100004600020245007000066260003200136  c  h  a658.8  aKUMAR (Nirmalya)/ DESAI (Santosh)eauthor  aChanging Marketing Paradigm for The New ManagerhTextual Document  bExcel Books New Delhic2008