00307pam a2200121 a 4500020000500000041000500005082001400010100002700024245006100051250000800112260005200120300001300172  c  h  a658.834 2  aASSAEL (Henry)eauthor  aConsumer Behavior and Marketing ActionhTextual Document  a6th  bCengage Learning India Pvt. Ltd New Delhic2010  aiii, 718