00277pam a2200109 a 4500020000500000041000500005082001400010100002700024245006500051260004300116300000800159  c  h  a658.834 2  aKARDES (Frank)eauthor  aConsumer Behaviour and Managerial DecisionhTextual Document  bPrentice Hall of India New Delhic2002  a451