00290pam a2200109 a 4500020000500000041000500005082001400010100002700024245006300051260005300114300001300167  c  h  a658.834 2  aASSAEL (Henry)eauthor  aConsumer Behaviour: A Strategic ApproachhTextual Document  bBiztantra an imprint of Dreamtech Press- -c2009  avii, 673