00281pam a2200109 a 4500020000500000041000500005082001100010100002500021245007200046260004000118300001300158  c  h  a658.84  aLINTON (Ian)eauthor  aDatabase Marketing, Know what your Customer wantshTextual Document  bMacMillan India Ltd New Delhic1998  avii, 196