00329pam a2200121 a 4500020000500000041000500005082001000010100002500020245009000045250000800135260005300143300001100196  c  h  a658.8  aJOLLY (Adam)eauthor  aFrom Idea to Profit: How to market innovative products and serviceshTextual Document  a1st  bKogan Page India Private Limited New Delhic2005  av, 167