00361pam a2200109 a 4500020000500000041000500005100003200010245013000042250001400172260005200186300001300238  c  h  aRAFINEJAD (Dariush)eauthor  aInnovation, Product Development and Commercialization: Case Studies and Key Practices for Market LeadershiphTextual Document  a1st Rep.   bCengage Learning India Pvt. Ltd New Delhic2009  avii, 403