00341pam a2200121 a 4500020000500000041000500005082001000010100004600020245008000066250001300146260005200159300000800211  c  h  a658.8  aSIRGY (Joseph M.)/ RAHTZ (Don R.)eauthor  aIntegrated Marketing Communications: A Strategic ApproachhTextual Document  a1st Rep.  bCengage Learning India Pvt. Ltd New Delhic2008  a362