00354pam a2200121 a 4500020000500000041000500005082001300010100002800023245010300051250000800154260005800162300001200220  c  h  a658.8`12  aBEST (Roger J.)eauthor  aMarket-Based Management: Strategies for Growing Customer Value and ProfitabilityhTextual Document  a5th  bPHI Learning Private Limited New Delhi, London,c2009  avi, 515