00263pam a2200109 a 4500020000500000041000500005082001000010100005000020245003600070260003900106300000800145  c  h  a658.8  aLAMB (Charles) HAIR (Josphe) McDANIELeauthor  aMarketing ...hTextual Document  bThomson South-Western Mumbaic2007  a773