00295pam a2200121 a 4500020000500000041000500005082001000010100003000020245004600050250001400096260005200110300001100162 c h a658.8 aBURROW (James L.)eauthor aMarketing Business 2000hTextual Document a1st Rep.  bCengage Learning India Pvt. Ltd New Delhic2009 ai, 164