00274pam a2200121 a 4500020000500000041000500005082001100010100002800021245004300049250000900092260004300101300000800144  c  h  a621.38  aKOTLER (Philip)eauthor  aMarketing ManagementhTextual Document  a11th  bPrentice Hall of India New Delhic2003  a703