00289pam a2200109 a 4500020000500000041000500005082001000010100005200020245004700072260005200119300000800171 c h a658.8 aEVANS (Joel R.) / BERMAN WASIMI (Saleh)eauthor aMarketing Management ..hTextual Document bCengage Learning India Pvt. Ltd New Delhic2007 a625