00290pam a2200109 a 4500020000500000041000500005082001000010100004600020245006200066260004000128300001200168  c  h  a658.8  aDHOLAKIA/ KHURANA/ BHANDARI/ JAINeauthor  aMarketing Management Cases and ConceptshTextual Document  bMacMillan India Ltd New Delhic1997  aix, 643