00346pam a2200109 a 4500020000500000041000500005082001200010100004600022245011500068260004000183300001300223  c  h  a658.802  aRAMASWAMY (V.S.)/ NAMAKUMARI (S.)eauthor  aMarketing Management, Planning, Implementation and Control Global Perspective Indian ContexthTextual Document  bMacMillan India Ltd New Delhic1991  aXVII,310