00398pam a2200133 a 4500 658.802 RAMASWAMY (V.S.)/ NAMAKUMARI (S.) author Marketing Management, Planning, Implementation and Control Global Perspective Indian Context Textual Document MacMillan India Ltd New Delhi 1991 XVII,310 6715 836120 836120 0 0 0 0 General IMD IMD 1993-12-22 68.00 0 658.802 IMD-26PB0000602 2023-08-17 00:00:00 1 2023-08-17 BK