00365pam a2200121 a 4500020000500000041000500005082001200010100004600022245011500068250000800183260004000191300001200231  c  h  a658.802  aRAMASWAMY (V.S.)/ NAMAKUMARI (S.)eauthor  aMarketing Management, Planning, Implementation and Control Global Perspective Indian ContexthTextual Document  a3rd  bMacMillan India Ltd New Delhic2002  axx, 748