RAMASWAMY (V.S.)/ NAMAKUMARI (S.) <br/><br/>
Marketing Management, Planning, Implementation and Control Global Perspective Indian Context  Textual Document 

 - 3rd 
 -  MacMillan India Ltd New Delhi  2004 
 - xx, 748 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Dewey Class. No.: </label>658.802