00359pam a2200121 a 4500020000500000041000500005082001000010100004700020245009600067250000800163260005300171300001300224  c  h  a658.8  aFARRIS (Paul W.)/ BENDLE (Neil T.)eauthor  aMarketing Metrics: The Definitve Guide to Measuring Marketing PerformancehTextual Document  a2nd  bPearson Education Delhi, Harlow, Singaporec2011  avii, 414