00344pam a2200121 a 4500020000500000041000500005082000700010100004300017245009600060250000800156260004700164300001100211  c  h  a--  aDONOVAN (Rob)/ HENLEY (Nadine)eauthor  aPrinciples and Practice of Social Marketing: An International PerspectivehTextual Document  a1st  bCambridge University Press New Delhic2011  av, 504