00270pam a2200109 a 4500020000500000041000500005082001000010100004300020245004600063250000800109260004300117  c  h  a658.8  aKOTLER (Philip)/ ARMSTRONG (G)eauthor  aPrinciples of MarketinghTextual Document  a9th  bPrentice Hall of India New Delhic2002