00281pam a2200109 a 4500020000500000041000500005082001000010100004400020245004600064260005300110300000800163  c  h  a658.8  aKOTLER (Philip)/ ARMSTRONG (G.)eauthor  aPrinciples of MarketinghTextual Document  bPearson Education Delhi, Harlow, Singaporec2002  a785