00308pam a2200121 a 4500020000500000041000500005082001000010100004400020245004600064250000900110260005300119300001400172  c  h  a658.8  aKOTLER (Philip)/ ARMSTRONG (G.)eauthor  aPrinciples of MarketinghTextual Document  a10th  bPearson Education Delhi, Harlow, Singaporec2004  axxix, 658