00281pam a2200109 a 4500020000500000041000500005082001000010100004400020245004600064250000800110260005300118  c  h  a658.8  aKOTLER (Philip)/ ARMSTRONG (G.)eauthor  aPrinciples of MarketinghTextual Document  a9th  bPearson Education Delhi, Harlow, Singaporec2002