00310pam a2200121 a 4500020000500000041000500005082001000010100004700020245004800067250000900115260005200124300001200176  c  h  a658.8  aKURTZ (David L.)/ BOONE (Louis E.)eauthor  aPrinciples of Marketing..hTextual Document  a12th  bCengage Learning India Pvt. Ltd New Delhic2007  aIV, 656