00314pam a2200121 a 4500020000500000041000500005082001100010100005300021245004000074250000800114260006200122300000800184  c  h  a658.89  aZEITHZMAL (Valarie A.)/ BITNER (Mary Jo)eauthor  aService MarketinghTextual Document  a3rd  bTata McGraw-Hil Publication Company Limited . Delhic2006  a668