00279pam a2200109 a 4500020000500000041000500005082001100010100004200021245004100063260005700104300000800161  c  h  a658.89  aKURTZ (David)/ CLOW (Kenneth)eauthor  aService Marketing.hTextual Document  bJohn wiley and sons , INC New York , Singaporec2002  a570