00279pam a2200109 a 4500020000500000041000500005082001100010100005300021245004300074260004400117300000800161  c  h  a658.89  aZEITHAML (Valarie V.)/ BITNER (Marry Jo)eauthor  aService Marketing..,hTextual Document  bMcgrawhill International New Yorkc2003  a668