00303pam a2200121 a 4500020000500000041000500005082001100010100005300021245004300074250000800117260004400125300001200169  c  h  a658.89  aZEITHAML (Valarie V.)/ BITNER (Marry Jo)eauthor  aService Marketing..,hTextual Document  a3rd  bMcgrawhill International New Yorkc2007  aVI, 668